Evaluation of Spanish Cancer Prevention Education Materials: How Well is the Message Being Received

Rodriguez, Donna. Evaluation of Spanish Cancer Prevention Education Materials: How Well is the Message Being Received. Master of Public Health (Community Health), August 2006, 161 pp., 5 tables, 4 charts, 2 titles. The study was conducted to evaluate existing cancer prevention education materials created by Parkland Health & Hospital System to determine the cultural appropriateness and readability for the growing Spanish-speaking Hispanic population in Dallas County. The evaluation focused exclusively on Spanish materials with cancer prevention messaging related to improved nutrition and increased physical activity. Data was collected through two separate series of focus groups with Hispanics and health professionals. The Fry Graph Method was applied to the materials as an additional readability measurement. Results of the evaluation demonstrated a need for Parkland to engage Hispanics in pre-testing and revision of existing Spanish materials; establish strategic partnerships to assist with understanding literacy needs; and implement educational programs that complement materials.