The Effects of Media Exposure on Alcohol Consumption Patters within the African American Population

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dc.contributor.advisorLykens, Kristine
dc.contributor.committeeMemberQuinn, James
dc.contributor.committeeMemberCipher, Daisha
dc.creatorMiller, Vanessa G.
dc.date.accessioned2019-08-22T20:15:49Z
dc.date.available2019-08-22T20:15:49Z
dc.date.issued2005-05-01
dc.date.submitted2013-05-15T14:12:06-07:00
dc.description.abstractMiller, Vanessa G., The Effects of Media Exposure on Alcohol Consumption Patterns within the African American Population. Doctor of Public Health (Health Management and Policy), May 2005, 206 pp., 62 tables, 8 illustrations, references, 77 titles. Objectives- The study examined the role of media exposure on alcohol consumption patterns in the African American population. In studying the role of media exposure, the study also examined the role of ethnicity, mood/affect, socio-demographic factors and religion on alcohol consumption patterns in this population. Methods- Secondary analysis of the General Social Survey (GSS), 1972-2002 cumulative data file was used to provide quantitative estimates of the relationship between media exposure, ethnicity, mood/affect, socio-demographic factors, and religiosity as predictors of alcohol consumption. Path analysis was used to determine the direct and indirect effects of these concepts on alcohol consumption patterns. Results- Watching television and reading the newspaper were significant predictors of alcohol use. Watching television had a positive effect on alcohol use; but only in the absence of religiosity. When religiosity was present, as indicated by religious affiliation and attendance at religious services, watching television had a significant negative effect on alcohol use. Reading the newspaper had a negative effect on alcohol use; but this effect was not very significant. Watching TV also had a significant positive effect on alcohol abuse. Reading the newspaper had an effect on alcohol abuse but this effect was not significant. IN the presence of religiosity, neither watching TV nor reading the newspaper had a significant effect on alcohol abuse. The effects of religiosity could also be seen on the relationships between alcohol consumption and socializing patterns, age, sex, ethnicity, and income. The year of the GSS survey had a significant positive effect of television viewing and a significant negative effect on reading the newspaper. Race did not have a significant effect on alcohol use or abuse. Conclusion- This research has significant policy implications, as it indicates that exposure to media, thus exposure to advertising, had an effect on alcohol consumption. Religiosity appeared to act as a protective mechanism against the adverse effects of media exposure, as they relate to alcohol consumption. This research provides support for the implementation of more faith-based initiatives to combat substance abuse (especially alcohol abuse). It also sets the foundation for additional research on the effects of advertising on alcohol consumption, looking at the media revolution of the 21st century.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/20.500.12503/28136
dc.language.isoen
dc.provenance.legacyDownloads0
dc.subjectBehavioral Disciplines and Activities
dc.subjectBehavior and Behavior Mechanisms
dc.subjectClinical and Medical Social Work
dc.subjectCognitive Behavioral Therapy
dc.subjectCommunity Health
dc.subjectCommunity Health and Preventive Medicine
dc.subjectCommunity Psychology
dc.subjectHealth Psychology
dc.subjectHealth Services Research
dc.subjectMedicine and Health Sciences
dc.subjectMental and Social Health
dc.subjectMental Disorders
dc.subjectOther Mental and Social Health
dc.subjectOther Social and Behavioral Sciences
dc.subjectPsychiatric and Mental Health
dc.subjectPsychiatry
dc.subjectPsychiatry and Psychology
dc.subjectPsychoanalysis and Psychotherapy
dc.subjectPsychological Phenomena and Processes
dc.subjectPublic Health
dc.subjectSocial and Behavioral Sciences
dc.subjectSubstance Abuse and Addiction
dc.subjectalcohol consumption
dc.subjectalcohol abuse
dc.subjectmedia exposure
dc.subjectreligiosity
dc.subjectRole of ethnicity
dc.subjectrole of socio-demographic factors
dc.subjectrole of religion
dc.subjecttelevision
dc.subjectnewspaper
dc.titleThe Effects of Media Exposure on Alcohol Consumption Patters within the African American Population
dc.typeDissertation
dc.type.materialtext
thesis.degree.departmentSchool of Public Health
thesis.degree.disciplineHealth Management and Policy
thesis.degree.grantorUniversity of North Texas Health Science Center at Fort Worth
thesis.degree.nameDoctor of Public Health

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